The freedom to imagine an environment, and create it

It is said that freedom, in the personal and collective imagination, is our most important value, our most precious possession, denial of which is considered a deprivation, frustration and social punishment. On the contrary, when an individual is “free” he achieves full awareness of himself and expresses his abilities in the best possible way. Is this reasoning valid even in a professional context? Certainly.

The freedom to imagine an environment, design it and then create it, for example, confirms this idea: the greater freedom the architect, the builder, the interior designer has to choose materials, shapes and colours for their projects, the more they will be authentic and liveable, to the benefit of the final Customer.

Let’s analyse this point in greater detail with the Surveyor Ivan Begni, partner with Domenico Pisciali of Creazioni, a company involved in restoration and construction. “Our choices within the company,” explains Ivan Begni, “are increasingly oriented towards ecological building and ecological architecture, because over time we have developed a completely new and creative way of thinking and seeing things. Choosing to be “eco-friendly”, in respect of the environment and in search of a cleaner and natural world, enables our way of living to be fully in harmony with architecture, just as it should always have been”.

We choose ecological compatibility and eco-sustainability, therefore, as an evolution of thought, a professional goal and starting block from which to begin again with greater awareness. And from the choice of field to the choice of company, first.

“Creazioni chose Kerma,” continues Ivan Begni, “after having analysed materials, costs but, above all, organisation and commitment to solving problems that occurred during work. The seriousness of the company compared to all other companies we contacted – without wishing to offend anyone - impressed us, as did the reliability that soon became apparent”. And the choice of product, later. “With materials from the Biopietra Prestige Collection, Creazioni has succeeded in transferring real competitive advantages to its projects. The products are introduced with ease into these projects - underlines Ivan Begni - thanks to the many reproduction models and the harmonious union with real stone found in nature. In our designs, if the furniture is not introduced, the rendering of a house would seem almost empty: this is why eco-friendly stone, placed in an appropriate way, acts as furniture. In close contact with people, it promotes wellbeing”. We talk about the Biopietra Prestige Collection in terms of ecological compatibility and safeguarding the health of man and the environment, but it also offers great interpretative opportunities and freedom of personalisation. “Certainly the new collection attracts a large amount of curiosity and overturns the old system of evaluating stones - admits Ivan Begni - while generally we are used to look for a reconstructed material that is the most similar to the real product found in nature, Biopietra Prestige Collection continues on its way in new directions and attracts customers who are maybe different from the usual type. We have the opportunity to imagine and create colours, shapes, brightness, and luminescence of the cladding and flooring. For this reason the Biopietra Prestige Collection is repeatedly proposed and widely accepted as the protagonist of furnishing accessories. The criterion of variable colour and shape assists personalised realism and, from this, Creazioni draws enormous benefits”. Personalised realism, underlines Begni. And certified, we add.

“We willingly show the eco-compatibility certifications of the materials used to our customers - continues Ivan Begni. These are a seal of quality, because not all products are worthy or can achieve a certificaton, but only those which pass the many tests with full marks; it’s like a specialised technical degree”. Kerma understands this well, and those who know the Biopietra and Biopietra Prestige Collection also know that they are currently the only collections of materials in Europe to have all products classified as eco-friendly and certified by ANAB.

But, today, who are the customers who choose to combine ecological architecture with a powerful aesthetic impact? Can we talk about a new type of customer? “There are many customers who appreciate ecological architecture - concludes Ivan Begni - They are demanding but, at the same time, extremely well informed in the matter.

It is then our job to direct them in making the correct choices and give them the right advice regarding matching lines and colours. Each individual has a personality and around that our project develops: it is designed and tested at each stage, until it fits the person perfectly, like a glove”.

Everyone has his own style, expressed through the choice of clothes, make-up, hairstyle and, today, even furniture and fittings. Because with the Biopietra Prestige Collection it is truly easy to say: “I would that stone, in that colour, and with that shape. And without indoor pollution problems in my home, as well”.